It's a nickname...
My friend Maureen came up with it one day in college when ya sit around and think of where everybody’s name came from like in those baby name books.
Y’know ya look up someone’s name and it has some background or history or whatever.
So, yeah I pulled this off of Amazon and I don’t have permission but the pages 454-462 are missing because they have “Lee” on them. But, as if we need to know, the name “Lucky” means “fortunate.”
Then I grew up
I was out of college and grad school and, uh, doing things that required a business card like raising money for an independent feature (don’t get me started).
I needed a logo.
For my, oh okay, my Buhhhh– Buhh– Brand:
Cool Pillows.
(okay i said it. i’m very sorry…)
I found this image of a pillow.
It was one of those big full-page ads in the back of a section of the New York Times. For Pillows. I think it was Bloomingdales. Ralph Lauren probably.
And some font treatment and and some of this and that and here we are.
“Wanna give me money for an independent feature film? I have this business card.”
Computers, the web, what fresh hell is this?
It was time for a website. I tried drawing a pillow.
But an approximation of a pillow.
The Pillow … suggested.
But, my drawing suggested …
I can’t really draw.
I could barely master Illustrator or whatever the hell ya draw with on the machines.
But little by little I learned and figured out a few things.
And eventually I came up with this thing below and I liked those corners so I reused that shape for the borders … see below.
That was cool for a while. For a Pillow.
There was fresh snow. We had these leopard patterned pillows. What if I put a pillow in the snow?
